Content Writing Services
Are you tired of spending on expensive ads? Our content writing services allows you to build an asset within your business. Perfect Clicks LLC is one of the few growth-driven digital agencies based exclusively in New Jersey. With local in-house team, we’re focused on growing businesses through content marketing and SEO. We’re proud to be working with leading brands throughout the nation. Our highly skilled team provides a wide range of services including content, research, development, marketing and software – and content is the foundation of it all. And, if you are running ads, you certainly need an agency that prides themselves as being a media company first!
We are responsible for the development and publication of technical content to support premium media publishers, industry defining brands, and leading publications. This content includes researching technical concepts in finance, investing, software, pharmaceuticals, real estate, solar energy, cryptocurrency, cybersecurity and construction. Our strategic content services also includes market research, search traffic analysis, keyword opportunities, customer demand, position tracking and conversion optimization. Additionally, the analyst may provide development recommendations for increasing client profitability on digital marketing campaigns. Read on to learn how Perfect Clicks writing and SEO services push your content to the top of Google rankings!
What Every Perfect Clicks Article Includes
Established writing services include a proven content quality process. Experienced teams understand that quality content goes beyond basic grammar checks or what sounds good. You can’t build a scalable service on headings and paragraphs that contain mistakes, quality drops, or inaccurate information. Before content reaches the client, the editing team checks for structure, readability, branding, and fact-checking. Final approvals may include quality reviews for Google’s E-E-A-T standards, SEO keyword optimization, image visuals, and overall formatting. Internally, Perfect Clicks has its own framework to verify accuracy, consistency, and audience fit (relevancy). STARVE stands for specific, technical, active, relevant, value, and expertise. These content writing factors go beyond E-E-A-T to deliver a consistent, high quality experience across any industry.
Following a repeatable process, clients receive a variety of content types that contain SEO basics, brand messaging, and valuable information. These content deliverables include:
- SEO Blog Posts
- Branded Whitepapers or Lead Magnets
- News Articles or Insights
- Press Release Publications
- Email Newsletters
- Social Media Copy & Descriptions
Each deliverable includes content that has been worked on by multiple industry experts. Each piece is checked for thin content, poor grammar, rewriting, humanization and AI-use. Typically, the team can publish live or submit for reviews and approvals.
Source-First SEO Writing That Earns Rankings
Writing services that follow a source-first approach typically earn higher rankings. Google’s quality system promotes helpful, well researched content that provides value to users. The top sources on the SERPs are created for people who need reliable, trusted information. Content producers should evaluate their own content for trustworthiness and authority. The writer self analyzes content asking the following questions:
- Does the article follow authoritative sources or republish ideas from a network of sites?
- Does the information contain valuable reporting, statistics, or analysis from sources?
- Does the post build on information in other sources, or simply restate facts?
- Does the message avoid overly promotional tones or exaggerated claims?
- Does the grammar and spelling pass basic quality checks?
In fact, in 2022, Google released an update to the E-A-T framework, adding an additional “E” for experience. Now known as “Double-E-A-T” or E-E-A-T, your content should build on sources with experience that supports the expertise, authority, and trustworthiness. Writing services understand that sharing real experience demonstrates first-hand knowledge and expertise to earn top rankings.
Industries and Content Types Covered
Content services understand the quality standards differ based on industry and stakes. For example, a lifestyle blog post may not receive the same scrutiny as debt consolidation. Specific industries that impact “Your Money or Your Life” (YMYL) are held to a higher standard by Google. In the following industries, search quality raters look for additional credentials, authority, or experience:
- Healthcare topics
- Financial posts
- Legal articles
- Cybersecurity tutorials
- Insurance content
In these niches, content specialists must work harder to demonstrate expertise, experience and authoritativeness. Since YMYL includes topics that impact people’s lives, Google prioritizes accuracy, knowledge, and depth. Of course, Google does not want to serve content that is misleading or may cause real-world harm. In fact, AI content is even more sensitive in these industries, showing that subject matter expert and rigorous fact checking performs stronger.
In-House Content Team In New Jersey
Most digital agencies outsource their content to freelancers, contractors or writer platforms. Unlike other agencies, we have our own in-house content team based right in Parsippany, NJ. In fact, many of our largest partners are other media companies, digital agencies and marketing firms. Get marketing support and services trusted by the world’s top brands and enterprises.
Blog Content, Articles and Assets
Brands need to compete online with a wide range of blog posts, articles, online resources, case studies, marketing brochures, landing pages, email newsletters, ebook giveaways, documentation, support articles, tutorials and more. Having written over 10,000 articles on our own team, we know what works for you.
Niche-Specific Data Driven Content
Prospective clients often ask us, “How do you know about my industry?” and we have a very simple answer – research. We utilized the latest tools to make data driven decisions. In fact, we’ve combined third party data sources with our own proprietary algorithms to create benchmarks for the competition. Then, we research, learn, analyze and out-perform the entire industry.
Boost Organic and Paid Campaign ROI
We analyze paid and organic traffic trends of client competitors, market conditions and industry news to increase your visibility online. All of our SEO clients achieve 1st page rankings for highly competitive keywords. Using processes developed over the last 8 years, we can deliver over 100x traffic returns compared to other agencies. In fact, we are currently managing over 100,000 keywords ranking on the first page for our client base.
Content Scheduling and Publishing
Our team carefully researches keywords, titles, topics and content on competing brands for specific customer segments. We create a content calendar to prioritize the most profitable topics, based on SEO competition, website strength and current traffic levels. Also, we can create unique, dynamic story-telling guides with licensed images, vectors and infographics. With a structured approach, you’ll have fresh content that differentiates your brand while engaging new customers.
Analytics Reporting and Optimization
As traffic and content grows, you’ll need a team that draw valuable insights from analytics. This data allows us to optimize existing blogs, articles and news, keeping your content on top of the search results. We collect and analyze analytics to measure pageviews, bounce rate, CTR and shareability. Then, we combine your ranking positions with analytics to make further UX/UI design and development implementations for increased goal tracking conversions.